Strategic marketing leader with 20+ years building brands and driving measurable growth through bold, insight-driven storytelling. I've partnered with some of the world's most iconic brands to shape vision across digital, social, experiential, retail, and CTV.
Showcasing visual narratives and video campaigns.
Overseeing the long-running "Professor Burke" platform, producing hundreds of assets driving awareness, consideration and conversion. Awarded the 2020 Gold Effie for long-term marketing effectiveness.
Drove anti-vaping/smoking campaigns including the viral "Catmageddon" TV spot, Truth x PetCo and Truth x Vans partnerships. Helped prevent 2.5M teens from starting to vape. 4 Effie Awards.
Spearheaded full brand transformation for Carl's Jr. & Hardee's, leading integrated strategy and creative across TV, digital, social, PR, and experiential.
Supported the iconic "Get a Mac" campaign and the launch of the first iPhone at TBWA\Media Arts Lab — one of the most celebrated product launches in history.
Led development of 15+ TV spots per year plus radio, digital and social campaigns for Jack in the Box. Earned Gold & Silver Effies for campaign effectiveness.
Managed integrated campaigns at Deutsch LA including DIRECTV's NFL Sunday Ticket, Fourth Wall campaign and Saturn sales events for General Motors.
Led the "Real Food Real New York" integrated campaign celebrating NYC's food culture across OOH, social, and digital.
I'm a strategic marketing leader with 20+ years building brands, inspiring large cross-functional teams, and driving measurable growth through bold, insight-driven storytelling. I've partnered directly with CMOs and executive leaders to shape long-term brand vision and fully integrated marketing ecosystems that span digital, social, experiential, retail, CTV/OLV, and high-impact partnerships.
I'm known for being a hands-on leader who builds momentum, clarifies the strategy, and empowers teams to deliver work that's culturally sharp and impossible to ignore. Currently SVP, Group Account Director at RPA, working with Farmers Insurance and previously at 72andSunny, Deutsch LA, and TBWA\Media Arts Lab.
Core Competencies
I'm currently open for new opportunities to bring brilliant brands to the spotlight.
